Local MARKETING AGENCY for CONSTRUCTION BUSINESSES
digital Marketing SOLUTIONS BUILT FOR TradIes
We build digital marketing campaigns for tradies, construction companies, and other local businesses. Get seen by real people, and the right people.
No lock-in contracts. No one-size-fits-all approach. Just real results.
WHO WE WORK WITH
online MARKETING THAT WORKS
We work with a wide range of businesses in construction and services, as well as a variety of other local Aussie businesses. If you’re a builder, plumber, or electrician… or a trailer manufacturer, restaurant, or solar installer… or any other local business, we’re here to help.
What WE DO
Our TRADIE Marketing Services
Everything you need to get found by the right people online, and much more. Every campaign is built to fit your needs and your business goals.
Local SEO
Show up first when locals search for your trade or business.
Website Design
Quality websites built for you, no cookie-cutter designs.
Google Ads
Get in front of people searching for your service, right now.
Meta Ads
Facebook & Instagram ads that actually bring in leads.
CONTENT & COPY
We find the right words for what you do, and why you do it better.
logo design
Great logos with plenty of personality. No AI slop here.
ABOUT US
I KNOW tradies.
I KNOW DIGITAL.
I’m Liam, and I created TRADE BOOM to help tradies and local businesses get more quality work online. Before I moved into marketing, I worked in the building industry myself. So I know how it works, I know the people you’re working for, and I know what you need from a marketing perspective.
At TRADE BOOM, we’re keen to deliver a personalised service every step of the way. That means you’ll be talking to me, not an account manager who’s never held a drill.
Liam Lacy, Founder, TRADE BOOM
WHY TRADE BOOM
Why Trade Boom?
01
No Churn, No Upsell
We’re not here to churn clients or sell construction marketing packages that leave you wondering what you actually paid for.
02
Sustainable Strategies
Strategies that do the fundamentals right are always the most effective. We build the right foundation, you reap the rewards.
03
We Know the industry
We know word-of-mouth still brings in more work. We build digital marketing that works alongside it, not against it.
OUR APPROACH TO AI
PEOPLE FIRST, ALWAYS.
We use the right tools for the job.
We use a range of tools to get the job done across SEO, website development, and paid ads. This includes AI, which we are able to use to speed up a number of processes. However, it's always real people doing the work, and this will not change.
human judgement wins every time.
Every strategy, every decision and every word that goes live is checked by a human specialist who knows your trade and your market. Our team enjoys the process across each and every part of the campaign, so you're always in good hands. Real hands!
AI helps us work faster. It doesn't replace the PEOPLE who actually care about your business.
Strategy, decisions, and the relationship with you… that’s still 100% human.
OUR PROJECTS
Real Results, Real BUSINESSES
Explore a few of our past campaigns, and see the results for yourself.
Local SEO
Website Design
First Class Roof Plumbing
organic leads
in 6 months
We rebuilt FCRP’s website around the suburbs they actually service, then backed it with local SEO strategy.
Local SEO
CONTENT & COPY
Fortify Security & Electrical
organic impressions
in 4 months
Trade-friendly copy and a clean product structure turned a quiet site into a steady source of quote requests.
Content & Copy
Lightning Garage Doors
quote requests
in 5 months
Same traffic, better words. We rewrote the service pages so the phone call felt like the obvious next step.
Local SEO
Content
Divino Ristorante
Page one
local pack
in 3 months
Not a trade, but proof the system travels: sharp local pages and consistent content beat a bigger budget.
Testimonials
what our clients say
+143% leads in 6 months
"Liam gets it. He's been on the tools, so I never had to explain how the job actually works. First time a marketer has spoken plain English to me."
+80% impressions
"We were invisible on Google. Now we're getting quote requests from suburbs we'd never worked in before. No contract, no nonsense."
+31% quote requests
"Straight answers, quick turnaround, and he tells me when something isn't worth spending on. That's rarer than it should be."
+80% impressions
"We were invisible on Google. Now we're getting quote requests from suburbs we'd never worked in before. No contract, no nonsense."FAQ
Questions?
We've Got Answers.
Want to find out more how we work, or local marketing in general? We try to update our FAQ section on a regular basis, but if the answer isn’t here, feel free to reach out.
How do you market a local business?
The key to advertising for a local business online is understanding who your audience is, and where they are active. How are they searching for services like yours? Why are they finding your competitors first?
When you can answer these questions clearly, you can then begin to create a strategy that will reach the customers and clients you’re looking for. That might be through social media, organic search, paid ads, Google Maps, or elsewhere.
The answer is often different depending on the service you offer. If you’d like to have a chat about the best solutions for your business, we’d love to help.
How much does a local marketing strategy cost?
The answer to this question depends on many different variables, primarily the services included in the campaign and the size of the campaign itself.
Our local marketing services are always tailored to our clients, so if you’re looking for a quote, reach out today. We can have a chat together about the best plan for you, and how much that will cost.
All obligation-free of course!
I already worked with an agency in the past and they were rubbish. Why should I try again with TRADE BOOM?
The marketing industry is full of operators who promise the world and deliver nothing, or simply sit back and collect a monthly fee for a ‘package’ that delivers no real results for your business.
We understand when clients are sceptical, as it’s a very common experience and one we’ve seen many times. However, we’re extremely focused on doing real work that brings in more jobs for our clients, and we think our results speak for themselves.
If you’re interested in marketing your business but you’ve been burnt before, feel free to reach out. You can tell us all about it, and we can explain why we’re different!
How long have you been operating?
TRADE BOOM has been operating for approximately a year and a half as of November 2026. Liam, our founder and managing director, has been in digital marketing for a decade, and our specialists all boast years of experience across web, PPC, SEO and content.
How can a local tradie get more leads?
There are a number of ways to generate more leads and quote requests. Generally, the best return on investment comes from SEO, but this does take time. Google Ads and Meta Ads often deliver leads immediately (when done correctly), but the cost per lead is higher on average.
That’s why we recommend a strategy that combines both, meaning you can generate leads right away with paid ads, but over time you can reduce your ad spend as organic enquiries take over.
Where are you based?
TRADE BOOM is based in Melbourne, but we also have team members in Bali, Indonesia. Interested in combining business and pleasure? Perhaps we can schedule a meeting on the Island of the Gods.
Knowledge Centre
Marketing Tips & Tricks, RIGHT From the HORSES MOUTH
We’ve put together a range of free resources to make local marketing even easier. There’s a lot that you can do yourself.
