Local seo for australian trades

Marketing That Actually Understands Trades

We build local marketing campaigns and websites for tradies and construction businesses — run by someone who’s actually worked on-site.
No lock-in contracts. No jargon. Just results.

WHO WE WORK WITH

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ABOUT US

I KNOW THE TRADES.
I KNOW DIGITAL.

I’m Liam, and I created Trade Boom to help tradie businesses get more work online. Before marketing, I was on the tools myself — so I’m not guessing what matters to you, I’ve lived it.

Trade Boom is mostly just me, which means you get a personalised service every step of the way, not an account manager who’s never held a drill.

Liam Lacy, Founder, Trade Boom

WHY TRADE BOOM

Why Trade Boom?

01

No Churn, No Upsell

We’re not here to sell you stuff you don’t need. Just what actually moves the needle.

02

Honest, Simple Strategy

No jargon, no smoke and mirrors — just straightforward marketing that works.

03

We Get the Industry

We know word-of-mouth still wins. We build digital marketing that works alongside it, not against it.

APPROACH TO AI

Smart Tools. Human Judgement.

We use the latest tools

From keyword research to campaign data analysis to content drafting, AI helps us work faster and sharper — so more of your budget goes into work that actually moves the needle.

People first, always

Every strategy, every decision and every word that goes live is checked by a human who knows your trade and your market.

AI helps us work faster. It doesn't replace the person who actually cares about your business.

Strategy, decisions, and the relationship with you — that’s still 100% human.

PROJECTS

Real Results, Real Trades

We don’t just promise results — here’s the proof.

Local SEO

Website Design

First Class Roof Plumbing

+ 0 %

organic leads

in 6 months

An old site nobody could find. We rebuilt it around the suburbs they actually service, then backed it with local SEO.

Local SEO

E-Commerce

Fortify Security & Electrical

+ 0 %

organic impressions

in 4 months

Trade-friendly copy and a clean product structure turned a quiet site into a steady source of quote requests.

Content & Copy

Lightning Garage Doors

+ 0 %

quote requests

in 5 months

Same traffic, better words. We rewrote the service pages so the phone call felt like the obvious next step.

Local SEO

Content

Divino Ristorante

Page one

local pack

in 3 months

Not a trade, but proof the system travels: sharp local pages and consistent content beat a bigger budget.

Testimoni

what our client say

Dave M.
Dave M.
★★★★★
First Class Roof Plumbing, Melbourne

+143% leads in 6 months

"Liam gets it. He's been on the tools, so I never had to explain how the job actually works. First time a marketer has spoken plain English to me."
Sam R.
Sam R.
★★★★★
Fortify Security & Electrical, Geelong

+80% impressions

"We were invisible on Google. Now we're getting quote requests from suburbs we'd never worked in before. No contract, no nonsense."
Nick T.
Nick T.
★★★★★
Lightning Garage Doors, Ballarat

+31% quote requests

"Straight answers, quick turnaround, and he tells me when something isn't worth spending on. That's rarer than it should be."
Sam R.
Sam R.
★★★★★
Fortify Security & Electrical, Geelong

+80% impressions

"We were invisible on Google. Now we're getting quote requests from suburbs we'd never worked in before. No contract, no nonsense."

FAQ

Questions?
We've Got Answers.

Clear answers to the most common solar-related questions from homeowners, businesses, and facility operators.

How much does a marketing campaign cost for tradies?
All of our campaigns and packages are custom-made. However, we do offer some services from $500 monthly.
Yes, we do! Content writing and content marketing are an important part of every campaign. We’ll help you find the right words for your website, email campaigns, newsletters, and anything else.

Knowledge Centre

Marketing Tips & Tricks, Straight From the Field

Free resources to help you understand what actually works — no fluff.

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