How to Get More Job Leads for Tradies
Are you a tradie looking to grow a new or existing business? Getting more job leads is key, but as you probably know, that’s often easier said than done.
A steady stream of new leads for tradies is essential to keep your business running. If you’re a sole trader, running a business with a mate, or managing a small to medium outfit, finding the right ways to generate leads makes all the difference. Some tactics work, some don’t, so building a solid strategy that fits your business is the best approach.
In this article, we’ll take a good look at the best ways to get more local jobs. We’re talking authentic tactics that are sustainable and result in regular work when done right. Pick the one that works for you, and you’ll be on your way!
What is a job lead?
First of all, it’s always good to clarify the key term here.
A job lead is any potential customer who expresses interest in your services as a tradie. It could be a homeowner needing a plumber, a business looking for an electrician who handles commercial work, or a construction company searching for subcontractors.
The key here is to find and attract local job leads that turn into real paying clients.
The best ways to get more work for your tradie business
Generating job leads for tradies usually takes a mix of online and offline strategies. Here are some of the most effective ways to increase your job opportunities.
Sort out your HiPages profile
Many Australian homeowners and businesses search for tradies on HiPages. If you’re not listed, you could be missing out on potential work. Make sure your profile is complete with professional photos, a clear description of your services, and genuine customer reviews. It’s important to make sure your profile is optimised to attract clients over other profiles - take that into account.
Get active in local groups
People often ask for tradie recommendations in Facebook community groups and other online forums like Reddit. Join groups relevant to your location and trade, take part in discussions (unless it’s someone asking about the helicopter that was flying over last night), and respond to job inquiries with a professional approach. Word-of-mouth referrals still play a huge role in getting more local jobs, and they always will!
Make sure your website is set up properly
Your website is the digital face of your business (along with socials) should be easy to navigate, mobile-friendly, and optimised for search engines so people can find you when they search for tradie leads in their area. A good website should make your service offerings as clear as possible, and make it easy for clients to contact you.
Google Business Profile
A Google Business Profile (formerly Google My Business) is one of the best free tools to attract local job leads. When people search for your trade services on Google or Maps, your profile will appear with your contact details, location, and customer reviews. To get the most out of your listing, keep your information up to date, add photos of your work, and encourage happy clients to leave reviews. Putting the time into optimising this profile is essential.
Hire a digital marketing company
If you want consistent and high-quality job leads for tradies, working with a digital marketing expert like TRADE BOOM is the best way forward. Instead of wasting time on trial-and-error methods, we’ll create a professional strategy that’s custom-made for your trade business.
At TRADE BOOM, we specialise in helping tradies get more local jobs by ranking your website and Google Business profile higher on Google search with sound SEO strategies. We can also set up effective paid ad campaigns, help out with social media, and much more. We’ll make sure your website is geared to convert visitors into clients using all our skills and tried and tested methods.
With our help, you’ll spend less time chasing leads and more time doing what you do best!
Should you buy leads?
Some companies do sell tradie leads (maybe you’ve seen them advertised on Instagram), but buying them isn’t always a good idea. Here’s why:
Tradie leads may not be exclusive, meaning the same lead could be sold to multiple tradies, making it harder for you to win the job. Back to square one, effectively.
The quality of the leads isn’t guaranteed - you could be paying for leads that never turn into real customers, which is obviously a waste of time and money.
You don’t actually build out your own client base if you purchase leads. Buying leads means you rely on a third party instead of developing long-term customer relationships.
Instead of buying leads for tradies, invest in your own marketing to attract high-quality, exclusive job leads that belong to you. Putting your name and face out there is a much more effective way of generating local jobs and building strong relationships with your clients.
Boost your job leads with TRADE BOOM today
Thinking of taking your business to the next level? We take care of the hard work, so you can focus on what you do best: delivering quality trade services. Whether you’re a builder, sparky, plumber, or work in another trade, we’ve got you covered.