How to Pick the Right Tradie Marketing Agency
Running a successful trade business is about more than just doing great work. You also need a steady stream of jobs coming in. They need to be the right jobs, in the right area. And that’s where a tradie marketing agency can help. But with so many options out there, how do you choose the right one?
We know we’re a little biased (being a tradie marketing agency ourselves), but if you’re reading this article, you might already be considering hiring an agency to give you a hand. So, we’ve written this piece to make sure you’re as informed as can be when you do pick someone to work with… whether that’s TRADE BOOM, or someone else. No hard feelings!
Want to have a chat about marketing for your tradie business? Click here.
What is a marketing agency?
A marketing agency is a company that helps businesses promote their services, find leads, attract new customers, and grow their brand. Agencies use strategies like website design, search engine optimisation (SEO), social media, content marketing, and online advertising to generate leads and improve visibility. A marketing agency for tradies focuses on digital strategies tailored to businesses in the trades and construction industry, ensuring they reach the right local audience.
What does a tradie marketing agency actually do?
A tradie marketing agency provides a bunch of different online marketing solutions specifically designed for sole traders and trade businesses. Some agencies are more focused, and might only offer social media marketing or SEO solutions. Others have a wider set of offerings, to attract you with them ‘all in the one place’.
Their services usually include:
Website design and development
Search engine optimisation
Google Ads and social media advertising
Social media management
Content marketing
Working with a marketing agency for construction companies or a marketing agency for building companies is great because they focus only on clients in the industry. They usually understand the challenges tradies face and know how to attract the right kind of customers. It’s even better if they have experience on-site themselves (like us ;))
How to pick the best agency for your tradie business
Choosing the right construction marketing agency for your business can make a big difference to your success. Here are some key things to consider:
Look at past work
A good marketing agency for tradies should have a strong portfolio of previous work. Check out their case studies and ask if they’ve worked with businesses similar to yours. If they’ve helped other tradies grow, they’re more likely to understand your needs.
Think about specialities
Not all agencies are the same. Some focus on social media, while others specialise in SEO or Google Ads. Make sure the tradie marketing agency you choose has expertise in the areas that matter most to your business.
Consider your budget
Marketing is an investment, but it should also be affordable. Be clear on what you’re willing to spend and look for an agency that offers the best value for money. Many agencies offer packages, so compare options before making a decision.
Book a call with the agency
Before signing up, book a consultation with the agency. This is a great chance to ask questions, discuss your goals, and see if they’re a good fit for your business. A reliable marketing agency for construction companies should be transparent about their strategies and how they can help you.
Get more local jobs with TRADE BOOM
At TRADE BOOM, we specialise in helping Australian tradies grow their businesses with expert digital marketing solutions. Whether you’re a sole trader or a medium-sized construction company, we can help you attract more customers and get more local jobs.
Ready to take your business to the next level? Get in touch with TRADE BOOM today!